With artificial intelligence slowly taking over our society in the recents years, many brands and companies are now creating new ways to incorporate AI technology. Spotify has now introduced a new AI powered "DJ" that personalizes and curates new music and playlists for users. The greatest component of the new feature has to be the voice, which is powered by Sonantic: an AI voice platform under Spotify. The AI-powered DJ works by analyzing a user's listening habits, such as the artists, songs and genres and knowing what songs they love and hate. Then it will take that information to curate a personalized playlist that fits the user's preferences.